SHARED VALUE CARD
Manassas Modern Dentistry
Manassas, VA
A full-color shared-mail card: family photograph, a 30% major-work offer, and six dated coupons on the back. In-home September 13, 2026.
11,972 pieces · $2,753.56
Mailing detailsALL CREATIVE GRAPHICS · SINCE 2004
Dental postcards that fill empty chairs
Custom cards from 26¢ based on location. We mail owner-occupied homes — by ZIP, home value, and kids in the house — so the next new patient already lives near the practice.
- 26¢
- Starting price by zone
- 1–3%
- Expected response
- $8–15k
- New-patient lifetime value
RECENT CLIENT MAIL
Three practices. The actual cards.
Piece counts, in-home dates, and program rates come from the 2026 mailing schedule. These are current clients, not stock mockups.
SHARED VALUE CARD · FOUR DROPS
Lansdowne Family Dental
Leesburg, VA
A repeating shared-mail program for Lansdowne Family Dental, Implant and Cosmetic Center. Same neighborhood, four in-home dates from September through December 2026, priced at 28¢.
31,525 pieces · $8,827
Mailing details
SOLO POSTCARD · 8.375 × 5 IN.
Alexandria Dentistry, PLLC
Alexandria, VA
An oversized solo postcard built around unused dental benefits. In-home October 13, 2026. Solo format prices above a shared value card — this one at 35¢.
7,523 pieces · $2,635.68
Mailing detailsCASE STUDIES
Other practices have published the patient counts. We publish the cards.
Vendor case studies from PostcardMania and Cactus Mailing sit next to the 2026 Virginia drops. Their numbers are not a forecast for your office.
REPORTED, NOT OURS
78 of 344
New patients Peak Family Dentistry tied to the postcard in six months. The $390k is a $5,000 lifetime-value estimate.
REPORTED, NOT OURS
8 → 22
New patients a month at Tanty Family Dental after a monthly card plus matching online ads.
REPORTED, NOT OURS
~10
New patients per 2,500-piece month at Park Forest Dentistry. Cactus Mailing’s count, not ours.
PER-PIECE POSTCARD PRICING
Full color, both sides. Postage included in the program quote.
30¢
5,000 homes
$1,500
28¢
10,000 homes
$2,800
27¢
20,000 homes
$5,400
26¢
30,000 homes
$7,800
Starting at 26¢ based on location. Shared value cards and solo postcards do not price the same. On the 2026 schedule, Manassas Modern Dentistry’s shared card landed at 23¢ for 11,972 homes. Lansdowne’s repeating shared program is 28¢. Alexandria Dentistry’s solo 8.375×5 card is 35¢. Ask for the zone number before you compare it to a Google-only month.
WHY DENTISTS MAIL
The math is short. The card stays on the counter.
$8k–$15k
Typical lifetime value of one new patient, as ACG publishes it.
1–3%
Expected response on a well-targeted dental mailer.
$1,500
A 5,000-piece drop at the 30¢ tier.
2 patients
Enough retained patients to pay for that drop — and then some.
What we will say, and what we will not
- A new-patient exam, x-rays, and consult fills empty chair time and introduces a household that stays for cleanings, restorative, and the rest of the family.
- Mail sits on the kitchen counter. A Google ad disappears in a swipe. For a family choosing a dentist, a card from a neighborhood practice feels like a referral.
- We do not promise a headcount. The list, the offer, the creative, and whether someone answers the phone decide the drop.
- Practices that mail the same neighborhoods through the year stay present the next time someone chips a tooth or a teenager is ready for aligners.
Industry context, not a guarantee
- Dental mail programs, including published guides such as Cactus Mailing’s dental page, cite a 17–20% annual switch rate — moves, retirements, insurance changes.
- On that math, a 10,000-household draw has roughly 1,700–2,000 households open to a new dentist in a year.
- The same sources often put first-year value at $600–$1,200 and lifetime value at $3,000–$8,000. ACG’s own published lifetime range is higher, at $8,000–$15,000.
- A mail-house case study (Park Forest Dentistry, not an ACG client) reported about 10 new patients per 2,500-piece monthly saturation drop.
PUBLISHED TIERS
5,00010,00020,00030,000
20¢45¢
Sliding the quantity sets the published rate. Move this if the zone prices a shared card or a solo card differently.
ACG’s published range is $8,000–$15,000. Some mail-house guides use $3,000–$8,000. Slide it to the number you believe.
THIS DROP, INCLUDING THE CARD
$1,500
5,000 postcards at 30¢ each. Full color, both sides. Postage is included in program quotes.
- Postcard cost
- 30¢
- Mailing cost
- $1,500
- Inquiry range at 1–3%
- 50–150
- Value if those patients stay
- $16,000
- Left after the mailing cost
- $14,500
- Illustrated return
- 967%
- Patients to cover the cost
- 1
2 retained patients at $8,000 are $16,000. Subtract the $1,500 mailing and $14,500 is left. 1–3% is calls and replies, not bookings. 1 patient covers this drop at that lifetime value. The zone still has to be quoted.
Build a quote around 5,000 homesWHO WE MAIL
Pick the list that matches the job
Full saturation
Every door on a chosen carrier route. Maximum neighborhood presence when you want a ZIP or a subdivision to know the practice name.
Custom demographic
Only the households that match the buyer: home value, age, income, children, length of residence. Skip apartments and commuters who will never drive to the office.
New movers
The first 30–90 days after a move, when a household is choosing a dentist, a pediatric dentist, and often an ortho consult — and has not picked one yet.
The offer that works is specific and easy to call: new-patient exam, x-rays, and consult. A family special. An ortho or implant consult. Put a date on it. Track a unique phone number so the front desk can see what the drop produced.
How a drop actually happens
01
The neighborhood
You send the ZIPs, the quantity, and the in-hands date. We come back with a zone price, not a slide deck.
02
The card
In-house design. Your doctors, your offer, your phone number. Proof before it prints.
03
The drop
List, print, address, and postage from one studio. Shared value card or solo postcard, saturation or new movers.
Start with the ZIPs.
John Bell · 443-834-4343 · info@allcreativegraphics.com. Same-week replies on Maryland and Mid-Atlantic jobs.