START A DROP
Tell us the neighborhood.
ZIP, quantity, and an in-hands date. We reply from info@allcreativegraphics.com with a real number. Published tiers are a starting point. Shared mail and solo postcards move with the zone.
PUBLISHED TIERS
Sliding the quantity sets the published rate. Move this if the zone prices a shared card or a solo card differently.
ACG’s published range is $8,000–$15,000. Some mail-house guides use $3,000–$8,000. Slide it to the number you believe.
THIS DROP, INCLUDING THE CARD
$1,500
5,000 postcards at 30¢ each. Full color, both sides. Postage is included in program quotes.
- Postcard cost
- 30¢
- Mailing cost
- $1,500
- Inquiry range at 1–3%
- 50–150
- Value if those patients stay
- $16,000
- Left after the mailing cost
- $14,500
- Illustrated return
- 967%
- Patients to cover the cost
- 1
2 retained patients at $8,000 are $16,000. Subtract the $1,500 mailing and $14,500 is left. 1–3% is calls and replies, not bookings. 1 patient covers this drop at that lifetime value. The zone still has to be quoted.